Bupa X Black Ferns
A social-first brand campaign exploring mental health through the voices of elite rugby players. The edit focused on emotional pacing, intimacy, and social-native storytelling, shaping raw interviews into concise films that feel personal, credible, and shareable.
Deliverables: Instagram Reels, social cutdowns, captioned assets
Focus: emotional storytelling, pacing for social, accessibility
Audience: global rugby fans and health-conscious audiences